Branding & Activation
The Next Top Modder Contest an activation campaign celebrating the launch of InZOI’s official in-game mod support.
A quirky and aesthetic Korean life-sim game, InZOI partnered with CurseForge Studios to explore in-game modding for the first time. I led the visual direction and worked closely with the team to create a warm, expressive campaign that bridged two very different brand styles.
Description
The campaign visuals took inspiration from Korean variety shows and InZOI’s playful identity, incorporating elements like stickers, scribbles, and notebook textures to create a fun, approachable tone across video, web, and social assets. The core challenge was blending CurseForge’s dark fantasy aesthetic with InZOI’s soft and charming palette. We solved it by crafting a custom typographic style and a unified color system that spoke to both audiences.
Design
Other Work
Curious to see what else I’ve been working on? Browse more projects and get a feel for the style.
